Shania Maciel, a business graduate with a passion for creativity and digital marketing, is the co-founder and COO of Digisphere Digital Solutions. Her journey began with a love for branding and storytelling, evolving into a full-fledged agency. With a bachelor’s in business studies, she shares insights on social media strategy, entrepreneurship, and industry trends. Recognised as an Emerging Entrepreneur at the Go Womania Awards 2024, Shania continues to inspire by blending authenticity, creativity, and strategy in the ever-evolving digital landscape.
My business partner, Aaditya Yadav and I co-founded Digisphere Digital Solutions, where I serve as the COO, handling creative campaigns and social media strategies. My journey in digital marketing started with a love for branding and storytelling, which eventually turned into a full-fledged agency.
Sharing insights
My page is an extension of my passion for content creation and marketing. It started as a space to share insights, creativity, and experiences related to branding and social media strategy. Over time, it evolved into a platform where I showcase my journey as an entrepreneur and digital marketer, while also sharing tips, trends, and client success stories from Digisphere Digital Solutions.
Power of storytelling
I’ve always believed in the power of storytelling. Whether it’s personal growth, brand building, or marketing strategies, sharing my journey on social media allows me to connect with like-minded individuals and businesses. My goal is to inspire, educate, and bring value to those looking to make an impact in the digital world.
Focus on aesthetics
I focus on aesthetics that align with my personal brand and the brands I work with. My creative process involves researching trends, understanding audience engagement, and ensuring consistency in colour schemes and storytelling. At Digisphere, we believe in a balance between data-driven creativity and visual appeal, making every post not just look good but also deliver a message.
Authenticity is key
Authenticity is the key to engagement. People connect with real experiences and genuine stories rather than just polished content. I always ensure that my content reflects my true journey—both the successes and the challenges. Transparency, relatability, and value-driven content are what I focus on.
Staying passionate
My journey as a content creator has been an exciting and dynamic one. While it can be tiring at times, I genuinely love my job because of the creativity it involves. Every day brings something new, and that’s what keeps me going. If you have a passion for content creation, you know you won’t stop—no matter how challenging it gets. The process of brainstorming, executing, and seeing ideas come to life is what fuels my motivation.
Keep learning
Consistency and value-driven content are my biggest focus areas. I ensure that I stay active, engage with my audience, and share insights that are both informative and inspiring. Networking, collaborating with other creators, and continuously learning about evolving trends also help in growing my online presence.
I stay updated by following industry leaders, engaging in digital marketing forums, attending workshops, and constantly experimenting with new trends. At Digisphere, we prioritise learning and adapting quickly, ensuring our strategies remain relevant and impactful.
Quality content
Social media algorithms can be unpredictable, but consistency and adaptability help. Instead of chasing trends blindly, I focus on quality content that aligns with my brand. Balancing work and personal life require setting boundaries—taking breaks when needed and ensuring I don’t let social media dictate my daily routine.
Digisphere Digital Solutions is not just a business; it’s our baby—mine and Aaditya’s. We’ve grown together, complementing each other’s skills to build an agency that delivers high-impact digital marketing solutions. Aaditya, as CEO, focuses on ad campaigns and performance marketing, while I, as COO, handle creative campaigns and social media strategies. Our synergy has been the driving force behind Digisphere’s success, and it wouldn’t have been possible without both of us working together.
A rough start
Starting out was tough—handling multiple clients, building trust, and proving ourselves in a competitive industry. There were times when projects didn’t go as planned, but we learned, adapted, and improved. Growing a business from scratch, especially as young entrepreneurs, required resilience.
Outside social media
Beyond social media and marketing, I love exploring food, traveling, and engaging in creative brainstorming. Food influencing has become a hobby, as I enjoy discovering and sharing experiences about different restaurants and cuisines. It’s a fun way to mix creativity with passion! I also love playing the guitar and singing since I was a kid. It always makes me feel good!
Hands-on experience
My knowledge in brand building comes from a mix of hands-on experience, research, and industry exposure. Apart from my studies, I’ve gained insights through internships, online courses, and working on real client projects. Every campaign teaches something new, and that’s where the real learning happens.
Future goals
The goal is to scale Digisphere Digital Solutions into a leading digital marketing agency while also growing my personal brand. I want to expand our client portfolio, explore new markets, and innovate within the digital space. Content creation will always be a part of my journey, and I hope to inspire more people to follow their passions in marketing and entrepreneurship.
Enjoy the process
Start with passion, patience, and consistency. The beginning can feel slow but focus on creating value rather than chasing numbers. Be authentic, experiment with different formats, and most importantly, enjoy the process. The more you love what you do, the better your content will be.
If I could go back, I’d delegate and trust the process sooner. In the early days, I tried to do everything myself, which was exhausting. Learning to build a team, rely on others, and focus on strategic growth earlier would have helped scale faster. But every mistake has been a lesson, and I wouldn’t trade the experience for anything.
Go Womania Award
I was honoured with the Go Womania Awards 2024 under the Emerging Entrepreneurs category. Out of 300 nominees, I was selected among the top 7, and I was the youngest and the first name to win this award. This award recognises the hard work, dedication, and passion I’ve put into building Digisphere Digital Solutions and making an impact in the digital marketing space.
