Goan influencer Nadaisa Gomes has carved a unique path from aviation to beauty and content creation. Originally from South Goa, she spent several years as a flight attendant, where she discovered her passion for self-grooming, makeup, and styling.
What started as a personal interest soon evolved into a full-fledged career in beauty and social media. During the Covid-19 pandemic, she transitioned from the skies to the digital space, gaining recognition through her Instagram page @nadaisa.goa. Today, Nadaisa is a trusted name in beauty, travel, and lifestyle content, known for her authenticity and commitment to quality.
Background and early life
I grew up in South Goa. After that, I started working as a flight attendant with IndiGo, where I spent four and a half years. While working with IndiGo, I developed a passion for self-grooming, makeup, and hairstyling. I discovered self-taught makeup artists offering short courses in advanced, bridal, ramp, and Hollywood-style makeup. That’s when I started learning bit by bit.
At the same time, I was inspired by my colleagues who made mini vlogs about their travels—“Hey guys, we’ve landed in Malaysia!” or “Lunch in Hong Kong, dinner in India.” It fascinated me, and I slowly started posting my own travel pictures. I’ve travelled to 16 countries, and at the time, reels weren’t common, so I mostly shared photos from my trips.
Interestingly, becoming a flight attendant was never part of my plan—I just happened to stumble into it. Working there also changed me a lot. In college, I was a complete tomboy—into sports and bikes, not at all polished. But at IndiGo, I received training in personality development, including how to walk, present myself, and apply makeup properly. That’s where I truly got into beauty and styling.
Transition to social media
I left aviation during the first wave of Covid-19 and returned to Goa. At the time, I was living in Bengaluru, where I had been based for work. After quitting, I started taking makeup bookings, and my Instagram page @beauty.bay.goa gained a lot of attention.
During the off-season, when bookings slowed down, I wasn’t sure what to do next. That’s when I began creating travel and lifestyle content. Initially, I was just sharing my experiences—trying new restaurants, visiting new places, and posting for fun. I’d take my mum, uncles, or friends along. One day, I uploaded a video on Instagram, and it got a lot of attention. A friend suggested I do it professionally, so I gave it a try.
At first, I had no collaborations—I was simply creating content for myself. Then came barter deals, and as my following grew, brands started reaching out. Now, I only do paid promotions. I’m also selective about the brands I work with—I always research them first. If a product isn’t good or has bad reviews, I won’t promote it, no matter how much they pay. I want my audience to trust me.
Challenges in content creation
Creating content is time-consuming. Editing footage, planning a storyline, and making engaging reels with hooks can take around four to five hours per video. If I add voiceovers, it takes even longer. Sometimes, I’m not happy with my voice, or the reel feels too long, so I rework it to keep it clear and engaging. Even though I don’t have a 9-to-5 job, I dedicate several hours a day to content creation, taking breaks when needed. Weekends are the busiest.
The only real challenge I faced was travelling. Most high-end spots are in North Goa, and since I’m from the South, getting there was difficult at first. But apart from that, I haven’t had any major struggles.
Many people assume I’ve had it easy because I come from a well-to-do family with generational wealth. However, I have never relied on financial support beyond my upbringing. My grandparents and uncles raised me since I was a year old and took care of my education and expenses until I started working as a flight attendant for IndiGo. From that point onward, I have been fully independent. Everything I have achieved—my career, success, and lifestyle—is purely the result of my own hard work and dedication. I take great pride in being financially independent and building my own path.
Learning and competition
Some content creation skills came naturally to me—I’ve always been good at capturing content. But I also learned a lot about editing, framing, angles, and post-production from online tutorials and friends. Since I love what I do, I’m always picking up new techniques from Instagram hacks and other creators. I even taught myself video editing.
As for competition, I don’t really feel pressured by it. Some people create content just for fame or money, but that doesn’t last unless you’re authentic. Content creation isn’t my main source of income—bridal makeup is—so I focus on quality rather than chasing numbers.
Future plans and advice
I want to take my content creation to a bigger level—think international, like Rebel Kid or Kusha Kapila. I’d love to work with global brands and attend international launches. I’ve already done collaborations, but I want to scale up.
A dream destination for fashion and beauty content would be Korea. Their beauty, fashion, and technology are on another level—K-pop culture, Gen Z trends. I’m not a massive fan, but I’d love to experience it firsthand.
For those starting in content creation, my biggest advice is to focus on authenticity rather than just making money. Invest in good equipment—a camera, mic, editing tools. Be consistent, even if your reach is low at first. In the long run, consistency always pays off.
