New musical logo is part of the integrated, national brand campaign
Photo Credits: HDFC Bank launches sonic branding
Mumbai
HDFC Bank on Wednesday launched its sonic branding (musical logo) to be used across multiple touch points like ATMs, phone banking, mobile banking app and the website.
The objective is to create a distinct brand imagery using music; where the musical logo or MOGO helps form a powerful emotional connect with consumers and recall among stakeholders across platforms.
The MOGO, according to a press release, has been created keeping in mind the core values that HDFC Bank as a brand stands for in the minds of customers and second is the dynamic nature of the business today.
The musical logo creates a sonic imagery of a brand that's in tune with the evolution taking place today and changing accordingly, while remaining true to the brand's core values of operational excellence, customer focus, product leadership, people and sustainability that have stood the test of time.
“The intention is to create an emotional engagement among various stakeholders ranging from a farmer in the rural India to urban city dweller and from a government employee to a corporate one, through the use of sonic branding across platforms,” says Kartik Jain, executive vice president and head, marketing, HDFC Bank. “Above all we wanted to convey the energy and optimism that engulfs us all, a dynamism that is perfectly encapsulated in our new brand essence ‘Everyday Evolution."
