PANAJI
The Tourism Department has geared up to elevate the temple tourism landscape with ‘Ekadasha Teertha Circuit’, claiming the initiative steps away from conventional temple tours.
Unlike its usual offerings, the department is collaborating with the management of 11 temples, identified under the scheme, to ensure visitors have a serene spiritual experience.
The digital realm will play a central role, with an extensive social media campaign and targeted outreach being key components of the promotional strategy.
“Goa Tourism plans to market this spiritual project by focusing on attracting both domestic and international religious tourists. The department is working closely with temple authorities to develop and enhance infrastructure around the temples, making visits more comfortable and enriching for travellers. This includes improving accessibility, building visitor amenities, and preserving the cultural and spiritual significance of the temples,” a tourism official said, speaking to The Goan.
The Goa Tourism Development Corporation has already taken the lead in preparing a detailed project report to lay out the framework for this venture.
The official elaborated that their promotion efforts will include showcasing the spiritual appeal of Goa through digital campaigns, social media outreach and collaborations with tour operators.
“Special packages for temple tours and spiritual circuits will also be highlighted, encouraging tourists to explore Goa beyond its beaches and discover its sacred heritage,” he said.
The scheme focuses on 11 significant spiritual sites within the State, with the official adding what distinguishes this initiative is its integration with the broader concept of regenerative tourism, which emphasizes community involvement and sustainability.
“Unlike traditional temple tours, this circuit invites travellers to engage with the local culture and lifestyle, fostering deeper connections between visitors and the host communities,” he said.
